.jpg)
For 30 years SUN, the International Exhibition of Outdoor Products. Design, Furnishing, Accessories – www.sungiosun. it – has been the world reference show for the outdoor pipeline, from the idea to the prototype, from the project to the product, from universities to companies, from design to the market. 2011 edition: 12 halls, a 90,000 sq. m. exhibiting surface, 700 exhibitors, 25,000 professional visitors from 56 Countries, 10 shows/events, 120 journalists, and more than 1,000 press articles.
SUN. in co-operation with CarusoD’AngeliStudio, presents “SUN. LAB for a creative outdoor,” an international competition for young designers, a stepping stone for design talents (5th edition).
SUN.LAB is a free platform for research and experimentation that SUN organizes to encourage the emerging of new proposals, innovative design approaches, and new ways to conceive outdoor living. SUN.LAB 2012 will gather the best production of Italian and foreign designers under 35 years of age and of the students of the main international universities, capable to create experimental scenarios, brand new concepts, and projects not yet in production.
A showcase of prototypes and concepts expressing the growing wish to rediscover the pleasure of living in the open, the renewed approach to nature and to respect for the environment, the strong will to regain control of one’s time and spaces. The competition is aimed at displaying, during the days of the Show, product prototypes and concepts conceived by young outdoor design talents. An event that enjoys great media coverage and is intended to establish a link between creative minds and companies in the sector.
SUNLAB 2012, NOTICE OF COMPETITION DOWNLOAD APPLICATION FORM DOWNLOAD
THE THEME
The theme for this edition is NATURE INSIDE. The suggested theme is aimed at inspiring a fertilization, cultivation, and hybridization between design and organic-inspired disciplines. This “translation” activity is offered as an opportunity to meditate about the relation between nature and artefacts.
The purpose is to provide to the public and to companies a key for interpretation inspired by nature (vegetal, mineral, animal) to create innovation and experimentation providing technical change, as well as new aesthetic concepts, lifestyles, needs, languages, and consumption models. The study of nature through the lens of design should then stimulate solutions to such crucial issues as defining the relation between form and function, morphological evolution, and sustainability.
This kind of design is intended to create permanent or temporary, public (hotels, bathing establishments, parks and roads, shopping malls, etc.) or private (gardens, balconies, terraces, etc.) outdoor furnishing and accessories integrating nature or taking inspiration from nature at the different stages of the product’s life – conception, production, and/or use. The requested artefact should then be inspired by a natural element/principle in its look and/or function, or should contain a natural element in its structure or in the performance of its function.
ASSESSMENT
The projects shall be assessed by a jury made up of representatives of Fiere e Comunicazioni S.r.l. and a panel of designers and engineers. The entries shall be assessed according to project originality, reproducibility on an industrial scale, and environmental sustainability.
CONDITIONS FOR PARTICIPATION
Participation is free of charge and open to all designers aged thirty-five or less upon the term of the notice, under penalty of exclusion. Teams shall be admitted. Each team shall appoint a team leader as the sole reference person for the organization, and specify the names of the respective co-workers (as from the form attached to this notice). Each team shall have a name representing all its members.
For participation to the competition, each designer – alone or in team – can submit one or more entries. In case of team participation, each entry shall refer to the same team leader, under penalty of exclusion. No projects in production shall be accepted.
Participation to the display provides for the following, at the designers’ expense and subject to their full availability:
1. * production, transport, set-up, dismantling, and collection from the fair of a working prototype in the 1:1 scale (as from the project);
2. production of at least 300 advertising cards (A6 size, 300 g glossy paper, front/rear, see the attached format).
* Set-up, dismantling, and collection of the prototype from the fair shall occur at the participants’ charge. The organizers shall not be responsible for packing and shipping the prototypes. Outside the agenda of the show (sent to the winners of the competition), the organizers shall not be responsible for the prototypes.
TERM FOR PROJECT SUBMISSION
All the entries shall be submitted by 12.00 a.m. on Monday, May 14, 2012 to the following e-mail address: sunlab@fierecom.it.
Entries shall be submitted in the multiple .pdf format (maximum 5 MB) and provided with:
- one or more renderings or photos of the project;
- a word file with a short text describing the project (max 500 characters) in English and in the designer’s mother language;
- the duly completed application form.
The entry file shall be named as follows:
TEAMLEADERLASTNAME-PROJECTNAME. pdf
or
TEAMNAME-PROJECTNAME.pdf
Only the files produced according to these guidelines shall be submitted to the assessment by the jury. The official ranking of the selected projects shall be posted by Friday, June 15, 2012 in website www.sungiosun.it.
PRIZES
The selected projects shall be granted a free exhibiting space inside the show SUN.LAB: FOR A CREATIVE OUTDOOR. The event shall be set up at the heart of the business area of SUN, in close contact with the main specialized companies. Moreover, each project shall be mentioned in the SUN website and in the official catalogue of the show, and shall be entitled to enjoy free of charge the public relations and press office service provided by the relevant departments of Fiere e Comunicazioni, before, during, and after the show.
DISCLOSURE OF THE SELECTED PROJECTS
All the entrants hereby authorize now for then Fiere e Comunicazioni to disclose or exhibit their projects during one or more shows; the entrants further authorize to publish their projects in a catalogue, a book, and/or the specialized press and on the web; nothing shall be due for this, except publishing the relevant credits.
PERSONAL DATA PROCESSING
Participation to the competition shall imply the full acceptance of this notice. Upon applying for participation, the entrants shall consent to the processing of their personal data pursuant to law No. 675 of 31/12/96.
MISCELLANEOUS
The organizing Company reserves the right to withdraw this notice or anyway cancel the competition without incurincurring in any responsibilities and/or sanctions. The technical commissio reserves the right not to exhibit any projects that, even if selected, are not supported by an appropriate prototype. To this end, each selected designer shall be requested to provide a photo of the prototype’s production by and not later than September 10, 2012.
GENERAL COORDINATORS
Ivo Caruso | Alessandro D’Angeli Mail: info@carusodangelistudio.it
Simona Bordin SUN Mail: sunlab@fierecom.it
